Jorvik Viking Festival

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With storytelling a key part of Viking culture, tales of mythical creatures and heroic warriors would have been part of every Norse childhood, but their 21st century descendants are being set a novel challenge by the Vikings of JORVIK with the launch of this year’s Bloodaxe Book Challenge.

Created in association with York libraries, and running until 13 January 2018, children throughout the city are invited to read at least four books, and then report on each to their local library. For each book they read, they will receive one of four collectable stickers. Once they have all four stickers, they receive a certificate, and their name put forward for a chance to go to an exclusive ‘meet the authors’ event during the 2018 JORVIK Viking Festival.

“Many children’s bedrooms now contain more books than would have featured in Alcuin’s Library, one of the greatest libraries of the Anglo Saxon world – thought to have around 100 books – and the written word was far less important to the Vikings than oral storytelling,” comments marketing manager, Paul Whiting. “Our modern libraries are an amazing resource packed with knowledge and stories to stoke the imagination, so we’re delighted to be running the Bloodaxe Book Challenge once again to encourage children to pick up more books.”

The winners of the Bloodaxe Book Challenge will be invited to meet Mark Huckerby and Nick Ostler, authors of the ‘Defender of the Realm’ series, at a special event on Wednesday 14 February 2018 during the JORVIK Viking Festival.

Children can sign up for the Bloodaxe Book Challenge at any York library.



Picture shows: Girls from 36th York (Clifton Methodist) Rainbows celebrate the launch of the 2018 Bloodaxe Book Challenge

For further media information or photographs, please contact:

Jay Commins

Pyper York Limited

Tel: 01904 500698